The AAF's Most Promising Minority Students program acknowledges those minority students who are deemed exceptional by their college professors and advisers. The program commenced in 1997, in response to the advertising industry's concerns regarding identifying top minority talent for entry-level positions. Since the program's inception, AAF and its sponsoring partners have assisted in connecting the ad industry with hundreds of outstanding minority career candidates.

The program has been expanded to provide more students with the opportunity to meet recruiters from major ad agencies, media companies and client organizations and to participate in professional development workshops. The industry immersion component of the program gives the students exposure to the inner workings of major industry companies.

The students are acknowledged for the accomplishments at the Building Bridges for Our Future luncheon.

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